The 18th edition of MarediModa, the international European textile fair for beachwear, underwear, and athleisure that was held from November 5th – 7th at the Palais Des Festivals in Cannes wrapped up with a 3 percent increase in visitors. Over 3,100 buyers, from Italy, France, Spain, England, and Germany, with a significant increase in visitors from the United States met up with the 110 European companies previewing their collections for summer 2021.
“It was hands down one of the best editions in recent years – commented Claudio Taiana, Chairman of the show – both in terms of numbers and quality in ambiance and as far as visitor consent is concerned. The work developed by David Shah on trend forecasting, the new area dedicated to trends, the conferences, the in-depth analysis of themes, the installations, and the highly convivial moments that animated the halls of the Palais Des Festivals this year were also all greatly appreciated. This clear response is the reward for the virtuous growth that has occurred. Today our salon undoubtedly represents an absolute reference point in the beachwear, underwear, and sports sectors thanks to growing interest on the part of large worldwide brands in European fabric of controlled origin who share a desire for speeding-up things regarding issues of sustainability; these increasingly important issues are the ones which are currently being addressed in our companies.”
During the event, winners of The Link 2019 were awarded, the contest dedicated to fashion designers from over one hundred of the best-known European schools. Aleksandra Szczegot rose to the forefront with first place in the Beachwear category, the Underwear category went to Anna Elizabete Kasparsone, and for the Athleisure category, Katia Innerhofer won.
New highlights “This year, for example, we prepared a calendar of events: A forum on fashion language that opens the fair, a gallery of athleisure prototypes, a new way of accessing trends with MdM Talking Fabrics, an effective area of company synthesis, and a full programme of presentations and previews,” continued Taiana.
“To represent what is dear to our heart on a younger level, we added The Link competition which involved the most creative students of over one hundred European fashion institutes, with the awarding of the best on the evening of November 6th, with an exceptional fashion show followed by an extraordinary party. I am sure that we will be able to satisfy and impress all our guests this year as well, even the most demanding ones.”
MarediModa Creative Excellence Awards
The names of the two companies, who received the prestigious MarediModa Creative Excellence Awards 2018, were finally announced. These special awards are delivered each year to brands or companies which have distinguished themselves for research, creativity, innovation, and quality. This year, the awards go to the Italian brand MC2 Saint Barth and Lisca, a Slovenian brand specialised in underwear and beachwear.
MC2 Saint Barth has been selected for its extraordinary textile entrepreneurial history. This is the successful example of a brand born in 1994 from the gettogether of two young friends which is now an international brand able to keep high-quality fabric standard, combining it with remarkable creativity. Lisca has been selected as a virtuous example of a historical company that combines tradition and modernity with particular attention to fabric selection along with a dynamic attitude towards market changes. Lisca, with the #proudtobeme campaign, has also launched an inclusive and positive message of self-acceptance and strong femininity.
Launching Lycra FitSense technology
The Lycra Company, the official sponsor of MarediModa, has chosen Cannes to launch its new technology for swimwear: Lycra FitSense. This patented waterbased dispersion technology, which includes the same molecule as Lycra fibre, is designed to provide lightweight, targeted support to advanced swimwear made with Lycra Xtra Life fibre thanks to special screen printing in patterns or colour designs.
Sensil presents its sustainability plan
Sensil presented its sustainability plan at MarediModa, a key theme regarding its development, which has been honed over the recent years. Among the most interesting innovations is Sensil Ecocare, a pre-consumer recycled nylon 6.6, and a complete preview for Europe with the brand-new Sensil Breeze Recycled, which aims to guarantee an “extraordinary cooling effect with an entirely green soul.”
Sensil nylon 6.6 fabrics for clothing are manufactured in facilities that are attentive to water and energy conservation and with the use of materials of responsible origin that are said to offer exceptional performance, beauty, and longevity for extraordinary clothing products. A special collection of Sensil fabrics and garments were exhibited at MarediModa.