Confirms its international character and concrete business approach

The 83rd edition of Modaprima (Florence, 10-12 November 2017) came to an end at the Stazione Leopolda within a very positive climate for the participating companies that were able to meet a very international public of buyers, confirming the distinctive signature of the fair created for the foreign promotion of ready-to-wear clothing and accessories collections for men and women destined for medium and large-scale distribution. Around 80 product lines were presented at this edition from 40 companies, some of the best names in Italy specialising in this production segment, and by a selection of foreign companies from countries like United Kingdom, Spain and Portugal.

The final numbers recorded were very positive and showed a rise compared to the results for the last few editions. The three days of the event witnessed the participation of around 1,450 international buyers (there were nearly 1,400 at the last winter edition), a 3 per cent increase. The foreign markets – which, as previously mentioned, now account for 60 per cent of the overall number of buyers – turned out to be particularly dynamic (+7.5 per cent), registering over 800 members of the trade from 48 countries: There was growth, with very positive performances, for Japan (+18 per cent), Turkey (+47), Russia (+33 per cent), United States (+50 per cent), Hong Kong, China, United Arab Emirates and for countries in Eastern Europe……