MUFTI, India’s leading clothing and fashion brand is gearing up to launch its Autumn Winter ’18 Collection at its first-ever fashion show to be held on, 29th September 2018 at ITC Maratha in Mumbai. In another first, MUFTI has brought on board Kartik Aaryan, the first brand ambassador, who will be walking down the ramp at the event. MUFTI’s high-profile gala, filled with glamour and allure, will also is marking the brand’s 20-year anniversary.
Launched in 1998, MUFTI is known for its remarkable creativity and pioneering ideas in the fashion world. With a rich legacy of 20 years, the brand’s clothing lines are synonymous with consistent innovation, exceptional designs and high quality. With MUFTI’s primary customer base being young, self-assured and aware of the latest international trends, Kartik Aaryan serves as the perfect face for the brand. His fun, easy-going and boy next door persona resonates well with the brand’s consumers.
Commenting on celebrating two decades of the brand, Kamal Khushlani, Founder & Managing Director, MUFTI said, “Completing 20 years in the ever-changing fashion industry is a landmark achievement. With the fashion and apparel industry being extremely dynamic and competitive, it is challenging for a brand to stand out and make a mark. Our consistent innovation and originality has enabled us to deliver exceptional products to our customers for the last two decades. We plan to further expand and strengthen our position in the next four years. By roping in Kartik as the brand ambassador, we aim to reinforce MUFTI’s connect with its youthful, fashionable and trendy consumers. Our first ever fashion show will further mark our presence and popularity in the world of fashion.”
Speaking about being the first brand ambassador for MUFTI, Kartik Aaryan said, “I’m thrilled to be associated with MUFTI, a brand that inspires the youth to be unique and set their own trends. After all it’s about reinventing. I am delighted to be a part of the MUFTI family and looking forward to showcase the new Autumn Winter 2018 Collection.”