Denim brand Mustang and denim ingredient brand ISKO have launched MoveOn Denim, made with ISKO Blue Skin fabric and said by the pair to “guarantee” maximum comfort and free movement.
ISKO Blue Skin is an extra-light stretch fabric which has 360 degree elasticity and expands in all directions. The companies say: “As a result of the special weaving technique, MoveOn has a refined and extremely comfortable fit. An authentic denim look with contemporary washings completes this sophisticated denim product.”
Daniel Peterburs, Mustang’s Chief Product Officer, said: “The jeans establish a new level of wearing comfort for everyone who loves denim. These are real purchasing arguments for the customer and therefore, a competitive advantage in the market. We have confidence that the MoveOn jeans will establish themselves as the denim must-have for everyone who wears jeans.”
Global Field Marketing Manager of ISKO Elena Faleschini said: “it has been an absolute pleasure to work with Mustang on the MoveOn launch. The ISKO Blue Skin patented technology ensures freedom of movement and extreme comfort, and its fabric characteristics are a guarantee of perfect, long-term wearability for the Mustang customer.”
