Fashion e-tailer Myntra recently said it is setting up 30 experience centres across major cities where customers can receive orders and try items as part of its efforts to enhance customer experience. Started as a pilot a few months ago in Bengaluru, the Flipkart-owned company has now set up five of these experience centres in Delhi-NCR, Bengaluru and Hyderabad ahead of its End of Reason Sale (EORS) later this month.