New York Denim Days’ offerings will be aimed at engaging a wide range of denim consumers. The two-day denim festival in New York from June 8 will feature a diverse mix of activations, brands and collaborations designed to spotlight the distinct and universal nature of indigo. Denim Days will include speakers for series featuring panels and lectures.
“We have developed some creative ways of displaying our theme, ‘Denim From the Ground Up,’ for this edition of New York Denim Days with an interactive display and several places for great photo-ops,” said Tricia Carey, Director Global Business Development – Denim. “Together with our brand partners 3×1, Athleta, Garbage by Marta Goldschmied, and Triarchy, we will build the World of Tencel Denim with styles to suit every consumer lifestyle. We are looking forward to an exciting weekend of festivities!”
A new addition to Denim Days Festival 2019 will be one of the world’s most-recognised children’s clothing brands OshKosh B’gosh. Their signature style is grounded in denim, an optimistic colour palette and an artful attention to detail. Its clothing that nods to the brand’s roots while moving forward with the perfect balance of quality, value, fashion and kid-friendly style.
“Our favourite outfits start with denim, which is why we are thrilled to be part of the Denim Days Festival 2019. From the World’s Best Overalls to the Best Jeans Ever, we’ve got a fit and style for every OshKosh B’gosh kid,” said Zia Taylor, VP OshKosh B’gosh Design.
Anna Weber, artist and denim designer will be showcasing her latest stop-motion art created specifically for Denim Days Festival. Her collection of thread art works previously featured in Sourcing Journal will also be on display at New York Denim Days.
Artist Shya Beth, known as The Denim Rider will display a portion of her 18 life-size equine sculptures using recycled denim & Styrofoam as the primary media, with many smaller equine sculptures available for purchase as well as other denim inspired accessories and décor. This exhibit was designed to raise awareness of the struggles horses face today and proceeds from the purchases will benefit horse charities.
Further, students from the High School of Fashion Industries will be participate in a design contest and fashion show of this semester’s finest works. Each student has re-purposed a denim jacket and will unveil their creation at Denim Days.