Founded in 1983, MS Printing Solutions S.R.L., Italy, is a market leader with over 25 years of experience in the engineering, production and sale of digital print machineries, especially in the textile industry (sublimation and direct print) with over 1200 MS machines installed worldwide. In 2014, the company was acquired by Dover Corporation, USA. MS Printing Solutions recently participated in ITMA Barcelona and received encouraging response from the industry. The Italian OEM announced orders for all of its printer models that were on display, which included a notable sale of the eagerly-anticipated multi-pass MS Mini Lario printer to the Indian company Jay Industrial Chemicals.
Accompanying the new Mini Lario and signature single-pass LaRio machines at the MS stand home for the week to OEMs operating within the digital textile printing market – were the MS JP7, MS JPK Evo and MS JP4 Evo printers. Interestingly, Jay Industrial already knew all it needed to know about MS. The India-based textile producer has been a loyal customer of the Italian OEM since 2017 when it purchased its first inkjet printer via the OEM’s Indian distributor, Orange O Tec. Orange Group is an ISO 9001:2008 certified largest supplier and one of the highest selling Digital Textile Printing brands in India since 2008. The company has already sold 135 MS digital textile printing machines in India, therefore helping the OEM to achieve a 50 per cent share of the country’s digital textile printing market. Orange O Tec Owner Aayush Rathi discusses the significance of Jay Industrial Chemicals’ purchase of the MS Mini Lario at ITMA 2019 and the importance of digital textile printing to the Indian textile industry.
Which companies have invested in the Mini Lario in India?
Mini Lario was introduced in ITMA 2019 at Barcelona, Spain. And we are pleased to announce that, out of seven Mini Larios were sold globally during the exhibition, our valued customer Jay Industrial Chemicals Pvt. Ltd. from India was one of them.
How many Mini Larios has each company purchased?
At present one Mini Lario has been booked by Jay Industrial Chemicals Pvt. Ltd. Jay Industrial Chemicals is involved in garmenting, majorly cotton voile. The company is already operating four MS JP7.
What was the reasoning behind the purchase of the Mini Lario?
They were looking for a solution for conventional technology; they found that Mini Lario can be substitute to flatbed printing. Skilled labour is an issue in the factory and as they already had 4 JP7 they didn’t wanted more number of machines, instead they wanted one machine to take up job of four machines. Now cost of conventional and digital is coming closer, which prompt them to expand.
What percentage of India’s textile printing market is now digital?
Less than 1%. It is still very small comparing to the European companies.
What are the most popular textile applications for digital textile printing in India?
These printers are specialised to print on imaginable fabrics including silk, cotton, wool, viscose, linen, rayon, jersey, and synthetic. Ideal for printing applications such as digital printing of home-furnishings, digital printed fabrics, digital printed sarees, printing on silk, printed dupatta, digitally printed kaftan, printed kurtis, printed tunics, digital printed scarves, stoles and shawls.
From your experience selling in this market, what will India’s future digital textile printing market look like?
India’s future digital textile printing market will have very good impacts: Less impact on environment (less emission of water, energy savings, less carbon foot print); 60 percent less water consumption when compared to traditional printing; Reduces up to 40 percent CO2 emission; With digital printing solution process time is reduced from 3 weeks to 3 days; Difficult to copy – keep unicity; Growth drivers include increasing productivity, decrease in cost of consumables, inclination towards creativity, finer details customization and increasing demand of short runs; Due to all these reasons there is a great future of digital textile printing in India.
Which other digital printers were sold to Indian companies during ITMA 2019?
We are not aware about other brands, but we sold JP7 and JPK EVO at the show.
Tell us about Orange O Tec, your history in the India textile market and how you have got to where you are now?
Orange Group is the sole distributor of MS Printing Solutions Italy, a global leader in digital textile printing technologies. It has already sold 135 Digital Textile Printing (DTP) machines of MS in India, holding now approximately 50 percent market share in the high speed printing segment. These printers have the capacity of printing over more than 10 mn meters every month.
Today Orange group is associated with some of the renowned Indian brands like Ganga Fashions, Vishal Sarees, F-Studio, Vaishali Sarees, Kimora Fashions, Glossy, RTC, Krishna, Kankaria textiles, Indo Count, MRC, Lotus Knits, Mallow International and many more by catering to their day-to-day digital printing needs and offering best of the services. It has built its reputation by impeccable after sales service throughout with a committed team of highly trained engineers and software support specialists stationed at its various office locations in Surat, New Delhi and Mumbai. The company also have resident engineers stationed at Tirupur and Bangalore.
To our customers, we are not just a vendor but a partner in creating values and relationships. Our mission is to provide products and services to support our customers with solutions to help them succeed in their business endeavors.
Why are digital printing solutions important to Orange O Tec?
Today’s generation is looking for quick fashion and we believe digital can only fulfil that requirement. For future we believe each person should get opportunity to create his own fashion and get it printed.