Starting from Milan, PG Denim is set to enter the premium market focusing on research and ancient tradition to shape an avant-garde denim concept with a 100 per cent Italian integrated supply chain and outstanding quality of materials and processes. It is currently participating in ‘Ciao Milano’ (new edition of Denim Première Vision) for first time in Milan. By entering the high-end denim market, PG Denim wants to focus more and more on a bespoke approach and product innovation, on the other side it has the ambitious goal of manufacturing one million metres of fabric this year, said the company.