Records energy and optimism displayed by INTERNATIONAL CHILDRENSWEAR BRANDS

Pitti Immagine Bimbo, the leading key international fair dedicated to children’s fashion and lifestyles was held in Florence from 18 to 20 January. A trend platform whose buzzwords are research and across-the-board proposals, Pitti Bimbo continued to look towards the latest market demands, distributing its offering according to a complete and well-articulated geography designed for the top concept stores, department stores, boutiques and the most authoritative e-commerce sites.

Research, lifestyle and rising numbers at Pitti Bimbo 86:+ 2.5 per cent buyers registered at the fair, increases for both Italy and other countries with positive performances from Russia, Ukraine, United States, Spain, United Kingdom, Germany, Japan, Brazil and Turkey. A concrete approach and great creativity for junior fashion that is looking with optimism towards future seasons.

The feedback from Pitti Bimbo 86 is positive for international junior fashion, thus boding well for next season’s sales. Some of the most important international and Italian children’s fashion buyers came to the Fortezza da Basso curious to learn more about the new ideas presented by the 578 brands showcased at this edition.

The final attendance figures – even better than those announced halfway through the event – show an important positive result with regard to buyer attendance (+2.5 per cent compared to a year ago), with an increase of around 1 per cent in foreign buyers and growth of +3.5 per cent for the Italian market: In total there were 6,870 registered buyers (compared to 6,700 a year ago), and there were over 10,000 visitors overall during the three days of the fair.