From 7 to 10 January 2020 Pitti Immagine Uomo brought together the most important players in menswear and contemporary lifestyles to Florence. A multitude of voices gave rise to unique moments of discovery and debate, an increasingly multi-faceted experience that is capable of revealing next season’s trends and, at the same time, offering input in order to understand, in advance, the challenges and strategies of global fashion retail. The winter edition of the fair was coloured by special projects from fashion scenes that are distinguished by their creativity, respect for tradition and with an eye towards the future. The increasingly precise venues showcased a selection of brands that offer a prompt response to market demands. The calendar of events and special projects were enriched by prestigious names. In a fast and fluid world the Pitti Immagine style was confirmed as a vital compass guiding the choices of the global fashion community.
“We are very pleased at how business went at the Fortezza,” says Agostino Poletto, General Manager of Pitti Immagine, “As well as around town, with the events and the quality of the many presentations. This was, first and foremost, down to the extraordinary work of the over 1,200 exhibitors at Pitti Uomo who brought to Florence the fruits of their constant research into materials, manufacturing techniques and clever stylistic innovation, alongside more refined communication and promotion strategies. This merit should be shared with our marketing curators who have discovered lots of new and interesting brands from all over the world and have built a broad, diversified and, in many ways, unique offering which was highly appreciated by the buyers. All the most influential boutiques, the big department stores, the high range e-commerce platforms were there. Having said this, there was a drop of around 10 percent in the total attendance compared to last January, but this was a physiological and expected drop, the bulk of which was mainly represented by the Italians, so no surprise. There were around 21,400 real buyers, of which more than 8,300 came from abroad, dimensions that only Pitti Uomo can boast on a worldwide level. On the other hand, if developed economies are showing weak growth, if China and Germany are slowing down too, if European – especially Italian – consumption is at a standstill, if social tensions are increasing and the global geopolitical scenario is on the boil, how can we think that none of this will become translated into greater caution on the part of buyers?”.