Aims for all-round experimentation

Pitti Uomo provided all-round experimentation consolidating the new mapping that brought the big names in design and exhibition projects with a contemporary soul to the Fortezza. Pitti Immagine Uomo, the key international platform for men’s fashion collections and for launching lifestyle projects with a global reach, is a salon world that is capable of reflecting the most up-to-date fashion currents and projects with a broad appeal. At this edition there was a special focus on the athleisure phenomenon and greater emphasis is given to the sections that express today’s most contemporary and experimental menswear styles, as well as the most fashion-forward areas. It showcased the new generation of artisans from across the globe, cutting-edge designs and luxury underground brands. Plus, gender-neutral collections and the most forward-looking proposals alongside the international talents who were waiting to be discovered. As always, at its core lied the excellence of the fashion labels representing the new classic style and the brands that promote modern sportswear. All of this together with the unique welcome provided by the Pitti Immagine fairs.

Pitti Immagine Uomo benefits from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organised to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities.

The four days of Pitti Immagine Uomo no.93 came to an end at the Fortezza da Basso in Florence, with the first final figures that record a significant increase (+ 2.5 per cent) compared to the last January edition, for a total of almost 25,000 buyers arrived at Pitti Uomo (over 600 more than a year ago), and a total number of visitors that exceed the 36,000 attendance……