Pitti Immagine Uomo, the premier international trade fair dedicated P to menswear and contemporary lifestyles, was held in Florence from June, 12-15, 2018. The always-evolving event anticipated and represented the latest fashion movements via a vast range of projects. This edition boasted 1,240 brands, 561 of which hailed from abroad (45 per cent), and was a curated geography of spaces focusing on venues that emphasised research in today’s menswear and are heavily geared towards the future of fashion. There were projects that interpreted the outdoor universe in an original way, redefining lifestyle concepts linked to athleisure and giving space to makers from all over the world.