Global Headquarters for FASHION & LIFESTYLE
International fashion expresses the very best it has to offer at the IFortezza da Basso: Research, great quality and energy among the stands, all enthusiastically appreciated by the best international buyers. The foreign figures were confirmed – Germany once again led the ranking and there was growth from Switzerland, Belgium, Scandinavia, Canada, Hong Kong, India and Taiwan – although there was a drop in attendance from Italy (- 8 per cent). This edition recorded a total of 23,800 buyers and around 36,000 visitors.
The 95th edition of Pitti Uomo came to an end in a widespread and tangible warm atmosphere among the exhibitors’ stands at the Fortezza da Basso, experienced throughout the days of the fair, which raised the rather cold temperatures to be found outside. The final attendance figures show that the foreign contingent confirmed the levels achieved a year ago with more than 9,100 international buyers, whereas the number of Italian buyers recorded a drop of 8 per cent. The total number of buyers reached 23,800, with an overall number of around 36,000 visitors.
“Over these four days I have moved extensively around the pavilions and halls of the Fortezza da Basso,” says Raffaello Napoleone, CEO of Pitti Immagine, “and have to profess my admiration for the extraordinary work being carried out by the exhibitors. An admiration I share with the top international buyers – all the most important top players who have been joined by new colleagues from other markets and from the online retail sector. It is as though the whole fashion chain dealing in menswear and beyond, from concept to design, from production right up to the presentation of the collections, has focused on the objective of rising to meet the increasingly difficult challenges ahead. We, the organizers know it, the exhibitors know it and the storekeepers who understand the sentiments of their clients know it as well: For months we have been reading about growth estimates, trading figures, final consumption data for Italy, Europe, the whole world. But instead of locking ourselves indoors and waiting for the critical conditions and bad times to pass, this community has leapt into action in order to give its very best. This is what Pitti Uomo does too – and if I think about what it means, the value it represents, I have to say that a drop of a few percentage points in buyer attendance is truly the last thing I am worried about.”
Looking at the trend for foreign markets: Germany was confirmed as the fair’s top reference market (over 800 German buyers attended); there was an expected fall in the number of French buyers (-11 per cent) as well as a drop in buyers from the United Kingdom (- 5 per cent), albeit less accentuated than the BREXIT effect had led us to expect; the attendance figures for Spain and the Netherlands were basically confirmed; there were positive performances from Switzerland (+ 9 per cent), Belgium (+ 6 per cent), the Scandinavian countries, Greece, Portugal, Ireland and Ukraine; looking beyond Europe, Japan was confirmed in second place among the most important markets, although there was a slight drop in the number of buyers, as well as it happened for the Chinese buyers; there was growth, however, from countries like Canada (+11 per cent), Hong Kong (+5 per cent), India (+20 per cent) and Taiwan.
Here are the top 20 countries in terms of attendance: Germany (810 buyers at this edition), Japan (705), United Kingdom (570), Netherlands (564), Spain (540), Turkey (398), France (366), Switzerland (337), Belgium (271), United States (256), China (234), Korea (219), Russia (195), Greece (183), Portugal (158), Austria (154), Sweden (144), Denmark (136), Canada (104), Norway (97).
Projects on the new scenarios of fashion design
Guest Nation Portugal: A window on to the Portuguese scene
The up-and-coming names on the Portuguese creative scene was showcased thanks to the Fondazione Pitti Immagine Discovery’s collaboration with Selective Moda/FROM PORTUGAL, a dynamic platform that turns the spotlight on the collections of some of the country’s most interesting brands. In the Spazio Carra, on the lower level of the Main Pavilion. The names: CAIÁGUA, Ecolã Portugal, Hugo Costa, Ideal & co, Labuta, Nycole, Puente, Westmister.
Scandinavian Manifesto: A focus on experimental fashion
PittiImmagine, in collaboration with Revolver Copenhagen, presented the second edition of Scandinavian Manifesto: A selection of collections by fashion designers from Denmark, Sweden and Norway. In the Arena Strozzi, a focus on menswear talents from Northern Europe immersed in a specially designed layout, as well as a project which blends sustainable fashion, art and design presented with Nordic taste and atmospheres. The names: Forét, Garment Project, Henrik Vibskov, Holzweiler, Hope, Indigofera, Klättermusen, Mfpen, Newline Halo, Norse Projects, Rue De Tokyo, Schnayderman’s, Soulland, Tonsure, Unridden, Whyred.
The Tokyo Fashion Award brings its six finalists to Touch! in the Fortezza
The latest episode in the long series of collaborations which is the result of Pitti Immagine’s agreement with the Tokyo Fashion Award. The collections of 6 up-and-coming brands from Japan selected by a prestigious jury will be visible in a dedicated space inside TOUCH! The names: Anei, Cinoh, Jieda, Nobuyuki Matsui, Postelegant, and Rainmaker.
A new and surprising brand mix for Futuro Maschile
Futuro Maschile, the laboratory focusing on the more evolved contemporary-classic menswear which has always been one of Pitti Uomo’s most visited sections presented a new original and acrossthe- board brand mix. Hyper-select collections dialogue with an offering that has an experimental sportswear soul and an incursion of surprising products that are even more open to the new. An expansion of perspectives which is also testified by the new layout concept in the Saladelle Nazioni curated by Alessandro Moradei. The brands present include Aisthaet, Alden New England, Archives, Bailey of Hollywood, Brooks England, Camoshita United Arrows, Cohérence, Doppiaa, Diego Vanassibara, DRM, Ernesto, Giancarlo Rossi, Le Flow Paris, Miansai, PantofolaD’oro 1886, Pero By Aneeth Arora, Pezzol 1951, Pierre Louis Mascia, Project Twlv, R. M. Williams, Rewoolution, Roberto Collina, Ron Dorff, Rov, Schimmel, Stutterheim, Sunspel, Swims, T-Jacket, Teatora, Tela Genova, Ten C, The Gigi, Thibierge Paris, Traiano, Troubadour Goods, Yatay.
“Outdoor Meets Fashion, Fashion Meets Outdoor”, the mantra of I GO OUT
After the success of last June’s launch, the project interpreted outdoor style is growing and strengthening its connections with the fashion dimension. I GO OUT celebrates the encounter between the passion for nature-related sports and the most advanced style research. Collections that combine impeccable style and performance, function and design ambitions: products from all over the world that merge quality, functionality and design. In the Saladella Ronda with a layout by the Andrea Caputo Studio. The names: 24bottles, And Wander, Arc’teryx Veilance, Danner, Diemme, Element & Griffin Studio “Future Nature”, Fase Factory, Goldwin, Griffin, Harvest Label, Hoka One One Sky, Mountain Research, Ræburn, Sease, Serac, Teva, Topo Design, Woolrich Outdoor. The new names: Aeance, Arctic Explorer, Deplaceé, Descente Allterrain, Helinox Terg, Hi-Tec, Isaora, Snow Peak, Timberland X Raeburn. Inside I GO OUT section, LES OTHERS, the magazine dedicated to outdoor apparel, also took part.
New look for TOUCH!,“The Most Eclectic Wardrobe”
An experimental and international approach for Touch!, one of the fair’s top sections. Located in the Medici Pavilion it offered an ideal stage for cutting-edge styles. The names included: 1×1 Studio, Atelier & Repairs, Barena, Béton Ciré, Buttero, Captain Santors, Children Of The Discordance, Danton, De Bonne Facture, Delirious Eyewear, Eat Dust, Fiorentini+Baker, Geym, Grenson, Hansen, Harris Wharf London, Ioweyou, Knitbrary, L. F. Lidfort, Luca Larenza, M.X Maxime Simoens, Milano 140, Nanamica, National Standard, Nilmance, Raglan United, Se’ by Icho Nobutsugu, Seil Marschall, Superduper Hats, Timex Archive, Yuketen.
All the other worlds of PittiUomo
Contemporary Classic: the PITTI UOMO section
The heart of the Pitti Uomo section, the Main Pavilion portrayed the evolutions of menswear and its design contaminations. From the brands that reinterpret the tailoring lesson and translate the new luxury of the men’s wardrobe to collections that dialogue with the other worlds of Pitti Uomo. And alongside the companies present in the Main Pavilion, the contemporary classic universe was also developed through a series of brands that chose independent spaces inside the Fortezza. Here are some of the names: Add, After Label, Allegri, Altea, At.P.Co, Barba Napoli, Barker Black, Boglioli, Brooksfield, Brunello Cucinelli, Buttero Boots, Casa Fagliano, Circolo 1901, Doucal’s, Esemplare, Falke, Felisi, Finamore 1925 Napoli, Fratelli Rossetti, Giab’s Archivio, Herno, L.B.M. 1911, Lardini, Lodental, Ludwig Reiter, Luigi Borrelli Napoli, Manuel Ritz, Maurizio Miri, Nick Wooster X Paul & Shark, Paoloni, Pringle Of Scotland, PT Pantaloni Torino, Re – Hash, Roy Roger’s, Sand Menswear, Sartorio, Save The Duck, Schneiders, Seventy Uomo, Stefano Ricci, Stetson, Tagliatore, Tatras, Tiger Of Sweden, Yves Salomon Homme, Wool & Co, ZZegna.
The POP UP STORES, a combination of lifestyles and transversal offers
The POP UP STORES presented a transversal offering dedicated to menswear lifestyle products: eyewear, shoes, bags and travel accessories, as well as design products. A selection that is always new and surprising and which follows the latest rules of the exhibition game. The names include: Afar, Alice Made This, Barbarulo 1894 Napoli, Edhèn Milano, F Clio, Foster & Son, Riccardo Freccia Bestetti, Gavazzeni, Hndsm, Inverni, Jan Leslie, La Portegna, Lock & Co. Hatters’, Lundi, Maison F – Paris, Paolo Scafora Napoli, Roberto Ugolini Fragranze, Spektre Sunglasses, The Bespoke Dudes Eyewear.
ALTRO UOMO, the avant-garde heart of the fair
Altro Uomo has always defined the most progressive avant-garde stylistic proposals showcased at Pitti Uomo. Inside a layout designed by the Andrea Caputo Studio, a series of clothing and accessory collections that reflected a creativity capable of anticipating trends. The names include: Andersen-Andersen, Bennybee, Cellardoor, D.A.T.E., Fujito, Gitman Bros. Est 1978, Grunge John Orchestra. Explosion, Haikure, Haver Sack, Immortal, Le Mont Saint Michel, Levi’s Vintage, Loreak, Mandkhai, Master Of Arts, Mcintyre, Me.Land, Pig & Hen, Pike Brothers, Portuguese Flannel, Resolute, Serge Pariente, The.Nim, Ts(S), Universal Works, White Sand.
I PLAY: The New Sportswear
International DNA for I PLAY, the circuit in the Cavaniglia Pavilion created to express the mood that pushed the envelope defining sportswear. Cast in the starring role is a style that creatively links urban lifestyles with authentic sports outfits. Some of the names: Barbour, Blundstone, Closed, Colmar Originals, Eastpak, Ecoalf, Edwin, Fred Perry, Fusalp, Goorin Bros., Herno Laminar, Herschel Supply Co., Kappa, K-Way, Lyle & Scott, Mackage, Moon Boot, Oof, Original Penguin, Peak Performance, Rossignol, Schott Nyc, Sun68, U.S. Polo Assn., Vuarnet, Woolrich.
The special event by LEVI’S® ENGINEERED JEANS™ A ‘90s Favorite Returns with a Modern Twist
On the occasion of Pitti Uomo 95, a special event payed tribute to the legendary Levi’s® Engineered Jeans™. Building on their decidedly style-conscious and advanced design elements, innovation has paved the way for this coveted fashion item, back with a contemporary twist for the modern wardrobe.
