Around 1,220 brands will be participating this year in Pitti Uomo 96 to be held from June 11-14, in Florence, Italy. Out of the 1,220 brands, 549 are foreign brands and 230 are new entrants and returns. Pitti Imagine Uomo is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.
The exhibition will cover an area of 60,000 square meters. Over 30,000 visitors are expected to visit the fair this year in June. There were 19,100 buyers at the last summer edition in 2018, of which 8,400 were from abroad, said Pitti Imagine Uomo. The key foreign markets for the event are Japan, Germany, United Kingdom, Netherlands, Spain, Turkey, France, China, Switzerland, Korea, United States, Russia, Belgium, Austria, and Sweden.
The itinerary through men’s fashions will be distributed over 13 sections: Pitti Uomo, Pop Up Stores, Fashion At Work, Hi Beauty, Futuro Maschile, Make, Touch!, l’Altro Uomo, Unconventional, I Go Out, I Play, Urban Panorama, My Factory. Among the new and return names are brands like Franks from Australia, Db Deubelges from Belgium and Dotz from Brazil and many other brands.