Presents Men’s fashion & lifestyle collections for S/S 2020
Pitti Uomo 96, the leading global trade fair dedicated to menswear and contemporary lifestyles, will be held in Florence which was held at Fortezza da Basso from June 11-14, 2019, confirmed itself as a global crossroads of trends, novelties and launches of new projects for men’s fashion and lifestyle. A total of 30,000 visitors and over 18,500 buyers arrived in Florence from 100 foreign countries, for an edition full of energy and optimism. Some important markets such as France, Turkey, Hong Kong, Belgium and Russia were performing well, whereas buyers from China, Germany, Spain, Japan and those of Italian buyers were slightly down. Germany ranked first in the top 15 foreign markets, followed by Japan, Spain, the United Kingdom, the Netherlands, France, Turkey, the United States, Switzerland, China, Belgium, South Korea, Russia, Austria and Hong Kong.
The Global Fashion & Lifestyle Platform
The show offered a world of styles and unique projects to express the latest fashion trends. It featured a well-curated edit and mapping out of select lifestyles, a focus on venues with cutting-edge fashion research and an emphasis on more forward-thinking areas. There were projects that combined outdoor and fashion moods to represent the new souls of the athleisure wardrobe and revealed the know-how of contemporary artisans. In addition, one finds the excellence of the new classics alongside the most up-to-date sportswear brands, the new generation of talents from Northern Europe and the latest names on the Far East fashion scene to luxury streetwear and the most pioneering styles. All this took place within the unique atmosphere of the Pitti Experience.