Carried forward by a dynamic focus on renewal and innovation
Bvisitors –71 per cent international and coming from 120 countries – Première Vision Paris confirmed its role as the leading influential event for the entire international creative fashion industry. This new edition demonstrated its strong and continually unmatched appeal for the sector, with a very highlevel of quality, with a slight decline in attendance figures (-3 per cent vs. Feb.17) following two successive editions marked by growth.
The slight pullback in visitors, especially international attendees, is a direct result of this year’s calendar, which overlapped with the Chinese New Year, a situation that on its own accounted for 50 per cent of the decline in visitors – with visitors from China, Taiwan and Hong Kong falling by 42 per cent. Attendance at the show also reflected current challenges related to the transformation of the retail landscape, which is particularly affecting the US market, with US attendance declining by nearly 5 per cent. The French market was strongly present, with visitors up by 4 per cent.
An aggressive strategy to evolve: A new urbanization of the shows – with a new stand designed by Ora Ito, redesigned fashion information forums and tools; the rise of Fashion Tech with the expansion of the Wearable Lab; the development and success of the Bag & Shoe Manufacturing space for the leather goods and footwear markets; and a spotlight on the rare know-hows at Maisond’Exceptions.
An inviting, cutting-edge program: A global sourcing conference with the IFM; a Smart Creation master class on responsible fashion with Bluesign; a preview of the exhibition dedicated to Martin Margiela with the MuséeGalliera; the: «Dr. Martens revisited by EugèneRiconneaus» exhibit and more..