The textile industry is one of the world’s largest polluters, accounting for around 20 per cent of industrial water pollution globally, while using 20,000 different chemicals to make clothing, according to the National Resources Defense Council. The majority of the world’s apparel is made in textile mills in developing countries where local governments are unable to keep pace with the amount of water and air pollution being produced at the mills by the use of chemicals and dyes. A new environmentally-friendly pretreatment for cotton apparel reduces the need for processing chemicals and dyes, while yielding brighter products made through a higher operational efficiency process. The pretreatment, coined ECOFAST Pure, was awarded with a 2018 R&D 100 Award after being launched by The Dow Chemical Company in 2018.