Brussels – The PrimaDonna lingerie brand, which is part of the Belgian lingerie fashion house Van de Velde, has been named the best-selling European brand by Intima Magazine for the second year in a row.
During the magazine’s annual poll, 350 independent lingerie shops in the United Kingdom, Spain, Italy, France, and Germany were asked to identify their best-selling European brand. PrimaDonna received the most votes and came out on top yet again.
“We are extremely proud to receive this award for the second time in a row,” said Van de Velde CEO Erwin van Laethem. “A product that looks fantastic, feels comfortable, and fits perfectly is a unique combination for women with a larger cup size. I want to heartily thank all PrimaDonna design and sales teams for their passion and commitment. We hope to inspire even more women in 2018 to embrace their curves and strengthen their self-image.”