Zhejiang Promaker Intelligent Embroidery Equipment is one of fastest growing embroidery machine manufacturing company from China. Promaker determines to become the top embroidery machine factory in the world. It firmly believes that attitude decides everything, and only by focusing on the needs of customers it can make the best of its products and services. In India, the company is represented by Nitin Soni of Dolohin Jingwei Technologies for Surat region. In a short span of two years the company has become one the leading embroidery machine providers in India. To know more about the company and its further plans for India as well as world market, Apparel Views Editor Arvind Kumar, met and interviewed Fang, General Manager during his visit to their factory in China. Given are some excerpts…..
Please tell us more about Promaker?
Promaker, a brand full of youthful spirit, a team full of talented people who have more than 20 years’ experience in embroidery machine industry. We believe that our mission is to create a sustainable intelligent embroidery machine to serve the new ecology and make continuous efforts for our customers. Our factory is very large, covering an area of about 13 FIFA standard football fields.
In order to ensure that every machine coming to customer factory has excellent performance, Promaker has always implemented the work policy of giving priority to prevention, and has carried out systematic technical training for employees. At the same time, it has continuously improved the production environment through 5S field management, performance management and quality closedloop management. We firmly believe that attitude decides everything, and only by focusing on the needs of customers we can make the best of our products and services.
Please tell us about your machinery manufacturing line?
All the body structure of Promaker are independently designed and made by ourselves. We control the quality of the front surface of the body structure, and use the marine anti-rust paint to spray on the body structure. We are using the same painting technology used by automobile industry. Machining business department has 98 sets of the most advanced precision machining center in the industry, more than 40 sets of various CNC machine tools, equipped with detector, mirror analyzer equipment, spectrum analyzer, tension machine, three coordinates measuring instrument etc., which ensure body structures have strict quality control from raw materials to finished products, endure the high precision, zero defects of the key parts.
We have the largest body structure production workshop in our industry, owning a full set of equipment’s such as cutting, incision, welding, etc. our employees go through professional training, and holding senior welder certificate, controlling the welding material, groove angle, protective gas mixing ratio and other technical requirements strictly, which lets Promaker become the most steady high-speed embroidery machine frame.
During the making frame and precision machining core spare parts, we set up various key designs such as installation and positioning holes, which can eliminate the error rate in manual operation and ensure the installation quality and progress, so as to achieve the one-time installation qualification rate of 100 percent.
What are the different range of machines you manufacture?
We may plan to launch one-head and two head smaller machine in future. But right now focus is on bigger (longer) industrial embroidery machines. Taking constant innovation as the engine of developing, Promaker will provide more value-add products to customers with better service.
How is this factory different than others in the market?
Promaker was founded in November 2016. We have a very advanced and professional embroidery machine production line, a complete process including Body Making – Shot Blasting- Body Cutting- Body Painting- Machine Assembling- Machine Testing- Delivery Inspection- Packing and Despatching, and the maximum daily output could be 20 machines. Our production equipment is comprehensive and valuable, in the new factory we have invested $23 million to optimize our hardware. Promaker’s frame and spare parts are 100 percent completed in the precision machinery manufacturing workshop of our company, which guarantee the quality of each machine from the source.
We made this factory because we wanted to make a brand in China which can be comparable with leading Japanese embroidery machine brands. We don’t want people to say that Chinese machines are of low quality, therefore our company attaches great importance to the machine quality. In less than two years, we are No.4 in the industry, and the product quality has been consistently praised by customers at home and abroad. Our product quality and technology are in the leading position in the industry; we wanted to be professional maker of high end embroidery machines. All of the company’s key managers are professionals who have more than 20 years’ experience in embroidery machine industry. We established a new factory with the most advanced equipment, the most professional technology and service team. We uphold the spirit of openness, preciseness and pursuit of perfection, produce better computerized embroidery machines than other high-end brands. We use high quality raw material for making good quality products. A good quality machines will last longer than its contemporary machines in the market. We give value for money to our customers.
How do you maintain the quality?
Promaker is already guided by market demands and keep itself updated with innovation and technology trends to achieve the spirit of “Professional Producer.” The company integrates various advance technology of embroidery machines, persevering research and develop new products to meet customers’ demands. At the same time, Promaker apply advanced testing equipment, strictly control standards, ensure the reliability and accuracy of each machine.
When we started Promaker, after two years some customers asked that this is a new brand, so how do you make sure about the quality. We asked them to visit our factory and witness the standards we have developed. Products depend on a lot of factors like design and way of production. We design completely in accordance with standardization and datafication, we invest a lot in equipment, using experienced managers and skilled workers for assembling. We have invested a lot on the most advanced equipment to ensure that we always maintain high quality modular assembly process. This reduces human being involvement and reduction in errors. Besides, we pay a lot importance to inspection. We have very quality conscious team and have one person for inspection after every process and the final make.
How different is Chinese machine with Japanese machines?
Difference is the details. I think machine from Tajima, Barudan are really very good machine, we have to work hard to achieve their level. Besides, software is the big difference between our and Japanese machines. In continuous runability there is not much difference. But in some high quality stitch we are still researching. We are making good precision of the machine body. Also we are taking care of the assembling. We give 99 percent of good quality parts in the machine. We have a long way to achieve their level but we are developing very fast and now our quality is also good. In some areas we are better than Japanese machines like long
machines and applications like laser etc. and others which we make and they don’t. Chinese manufacturers are already ahead in introducing more number of new innovations than Japanese.
What is your current production capacity?
From making one factory to be a long lasting leading brand has to be done step by step. Everything should be done before setting the target. In first year, we worked hard to introduce this machine to our customers. We had a new team, so during second year we were making 300-400 machines and giving that for testing to customers and were taking their feedback. Now, we are ready in third year to set proper growth targets.
Most Modern Manufacturing Equipments To Make Zero Defect Machines
Assembly Line And R&D
We don’t focus on quantity but providing good quality and customer satisfaction. We have 256 staff as of now and can produce eight machines per day. We are not in hurry to make agents in all parts of the world but spread gradually. We believe in giving value for money. Now, there is very thin margin in embroidery business. We want to give customer different kind of machines at good price and service. It is very important to supply good machines as customer is investing its hard earned money into it. Based on customer feedback we keep on updating the machines.
Which are your the main markets?
For embroidery machines worldwide, India and Pakistan markets are very important. China is also there but 30 per cent of China garment and textile industry share nowadays is shifting to Vietnam, Cambodia, and Myanmar due to rising manpower cost in the country. After China, India is the 2nd largest market for us. Though, in last three years we didn’t grew much but this year we are doing well here. Among all embroidery brands, less than two years, we are among top four brands in China, at number two in Pakistan and at number four in India. Besides, Vietnam, Cambodia are also growing markets for us.
How important is India market?
Nowadays, Indian customers’ mind-set is changing as they are investing in big good quality machines instead of cheap machines. India is the most potential market right now and is very important for Promaker. Embroidery market is growing in India, geographical location for India is also better than China. But transportation is the problem as very long machines cannot be shipped there.
How do you work in India?
We are planning to have Promaker India company which will have all arrangements and provide good service to customer. The main company will be co-coordinating with Promaker Surat company which will be taken care by Nitin Soni, who is our agent there. We are doing this to be closer to our Indian customers. We normally talk directly to the customers to know their feedback about our machine, dealers services and if they are satisfied or not. Customer satisfaction is most important for us. We will finalize our direct office in next three years. Now except Surat other market business is little low in India. That’s why we are looking at to appoint other agents for New Delhi market and other textile regions of the country.
How do you take care of the service part?
Our technology is different from others, so at some point even our agent’s technicians don’t know the solution. So, we give them proper training every time introduce a new machine. Or they send their engineers to China for training, and our engineers also visit India every quarter. Our agent is keeping enough stock of normal and important spare parts for our machines. They will take care of the business but we have to take care of the customer satisfaction.
How has been the feedback for your products in India?
We got good feedback from our customers. We also get suggestions and do R&D for them for further improvement and running machines as per their customised needs. The output of our machines is very high and the machines spare parts are of very long life so that’s why customers don’t need to keep stock and change them frequently. That is why in very short span of time we have got good share in Indian market.
How was India in terms of sales in last two years?
In 2018 we sold very less quantity, just 200 machines. In 2019, until now around 300 machines have been sold. We are new to the market and our agent is just two years old for Surat market. We don’t have agents in other parts of the country like other Chinese embroidery brands. However, we are planning to appoint more agents to increase our presence in the market.
How has been your experience of working with your Indian agent?
We are working with Nitin Soni from Dolphin Jingwei. He is a very good agent having very good experience working in the embroidery industry and always dealt with quality machine. He is very understanding; Follow our style and working trend. He believes in capturing the market slowly and steadily, which we also believe in. We want to support our agent and it’s a long term process.
Where do you see Promaker after five years?
Now we can say that Promaker is the one of the most professional companies in China in embroidery segment. Promaker choose to start embroidery business when the market was very bad but we were very confident about our own experience and the technology. We have a standardized workshop for the whole indoor production of embroidery machines. In China, no any other embroidery machine enterprise can achieve the whole indoor production. Promaker is the biggest factory in China and even compared to leading Japanese brands also it has the biggest manufacturing in world.
We are very confident about next five years for Promaker. Until sometime before, industry had good demand for machines, which means market was good. So, second level companies also survived because there were more customers than manufacturers. Also the customers who wanted to pay less went for second level machines. But now market is slow as there are less people to buy machines. Competition is very high, so it depends on companies having good technologies, who have good arrangements and doing R&D. As Promaker is a professional company, we are more confident about next five years. We have everything to make a good quality machine and want to be among top two embroidery brands in the world.