Reebok’s PureMove Bra, a sports bra with proprietary motion sense technology fabric that is able to respond to movement where and when wearers need it, is the most successful online US apparel launch in the global fitness and lifestyle brand’s history. It has got six industry awards across the top fitness, lifestyle, technology, and consumer-focused media. Topping the list of honours includes recognition by Time as one of the “Best Inventions of 2018,” and by Popular Science as a “Best of What’s New 2018” award recipient – both marking the first time a bra of any kind has been recognised on either of these highly-esteemed annual lists.