Biba Apparels Pvt. Ltd. has roped in Bollywood actress Parineeti Chopra for its Contemporary Ethnic Fashion Brand, Rangriti. According to Siddharath Bindra, MD Biba Apparels, “We are very excited to have Parineeti on board as the Brand ambassador for Rangriti. Parineeti’s style, high energy and immense popularity amongst the audience especially the youth is what makes her the perfect fit for Rangriti. Rangriti is a growing brand and with Parineeti for Rangriti we expect the brand to grow even faster.”