R|Elan™, the next-gen fabrics from Reliance Industries Limited (RIL), launched its latest studio in Tirupur, to display its future ready innovative range of sustainable and performance fabrics created through specially engineered fibres.
R|Elan™ Studio will be a hi-tech experience centre that showcases all its Hub Excellence Program (HEP) partners’ innovative products & developments across aesthetics, performance and sustainability category. It will provide a seamless and uniform experience to garment manufacturers, exporters, local & international brands, buying houses, agents, traders and the fashion design houses. This would help build a strong collaboration between R|Elan™ and the entire value chain.
Inaugurating the studio, Hemant D Sharma, Sector Head – Polyester, said: “The R|Elan™ studio is a great platform for us to showcase the fabric samples to the buying houses, brands, exporters, garmenters, weavers and knitters giving them a taste of our innovative solutions.”
The event was also attended by Gunjan Sharma, CMO – Polyester and Prashant Palsule, Regional Head – Polyester, Coimbatore. Speaking on the occasion, Raja Shanmugam, President, Tirupur Export Association, said: “This is a good initiative by RIL to create the studio in the heart of a textile hub like Tirupur. For the exporters, it will help to diversify from cotton to performance-based fabrics. This will also help ease various constraints faced by the supply chain establishment like HEP partners.”