As we embrace a new decade, Spring / Summer 2020 demands more from fabrics in all applications. There is a confident, yet cautious approach — we need to take the dawn of this new era in our stride, since disruption comes so frequently these days. As Millennials continue to drive sales, and with the disposable income of Gen Xers on the rise, it’s easy to understanding what consumers want from their brands.
Multi-tasking garments with multiple purposes that are easy to maintain drive a more modern approach to 21st Century living. Time-strapped consumers continue the pursuit of that work/ life balance, the elixir of enjoying modern living. This is where Sensil®’s wide range of performance and fashion Nylon 6.6 yarns features, in enabling a high level permanent performance, exceptional optical aspects and sensational touch.
Seeking an antidote to the anxiety caused by overstimulation and being informed and connected 24/7, consumers seek out comfort, community, causes, and ways they can cope and make a difference. The active living attitude continues, embracing the juggling of professional and personal daily routines with quality and comfort neck-and-neck at the purchasing decision stage. Today’s cutting-edge smart fabrics combine performance features of cooling, heating, freshening, energizing and other functions with feeling sensational to wear. Garments must be able to fit into multiple sectors as a need for efficient garment design also comes into play. Sportswear transitions into the office, beach to street and gym to swim, with athleisure maturing across many categories.