From one-to-one counseling and job fairs to showcases of the latest 3D design technology that allows people to make their own clothes within an hour, international textile exhibition Preview in Seoul is back again this year at Coex Mall, calling everyone with interest in the fields of textile, fashion and design.

According to the Ministry of Trade, Industry and Energy, the three-day festival, which kicked off on recently, will feature an impressive application of 3D technology in a system dubbed ‘My Fashion Lab’ invented by fashion brand BlackYak, which can produce customised clothes from design to sewing all within an hour.

The 3D technology-based clothes-making system, which is one of the highlights of the annual textile exhibition in Seoul, will allow visitors to see all stages of the clothes-making process, which, when commercialised, could reshape the landscape of the fashion industry and encourage more participation from consumers in the creation of their own clothes.

Consumers will first choose a 3D fashion design to their liking, which will then appear on the screen worn by an avatar created based on the measurement of each user’s body, in order to create the best visual image of what the clothes would look like when printed and worn in real life. Once consumers make a decision on which design to go with, My Fashion Lab then begins its production process, using digital textile printing (DTP) followed by cutting out and sewing the cloth.

The Ministry of Trade, Industry and Energy says the entire process of production can take as little as 30 minutes to create an item of clothing custom-made for each person. Lee In-ho, the Vice-Minister of trade, who supervised and tried the process himself during the opening ceremony, said, “In the age of the fourth industrial revolution, textiles and the fashion industry will combine with Information & Communications Technology, entering a new era that truly centers on consumers. From one-to-one counseling and job fairs to showcases of the latest 3D design technology that allows people to make their own clothes within an hour, international textile exhibition Preview in SEOUL is back again this year at Coex Mall, calling everyone with interest in the fields of textile, fashion and design.

“To venture into the global market, we must differentiate ourselves from developing countries like China and India,” Lee added. Including 131 foreign companies, a total of 388 firms in the textile and fashion industries are taking part in Preview in Seoul 2017.