Exhibitors from Belgium, India, Morocco, Pakistan, Taiwan and Turkey along with domestic suppliers from Haining, Yuhang, Shaoxing and Tongxiang will showcase their products at the Intertextile Shanghai Home Textiles, a four-day event being held during August 23 -26, 2017 in Shanghai. The event will have featured product zones displaying range of products.

Intertextile Shanghai Home Textiles – Autumn Edition is being organised by Messe Frankfurt (HK), the Sub-Council of Textile Industry and the China Home Textile Association. Top-end branded exhibitors including JAB, Yada and Euroart will be at the Editors Zone, while big names such as Enzo Degli Angiuoni, D Décor and Culp will gather in the Upholstery Zone. Fine products including sun protection, wall coverings, carpets and rugs and bedding and toweling demonstrated by leading international and domestic exhibitors round out the other product categories.

The show also helps buyers access the finest suppliers of upstream designs and printing technologies. More than 20 worldwide textile design studios will be located at Intertextile Design Boutique, while the latest digital printing technology will be presented at the Digital Printing Zone by top brands like Digitex.

Wendy Wen, Senior General Manager of Messe Frankfurt (HK) said that the prevalent whole-home trend in China would stimulate the market as a whole. “More and more companies are starting to promote the whole-home concept which emphasises unified styles of decoration throughout the entire home to customers. Compared to demonstrating home textile products separately, showcasing whole-home furnishing is more appealing to Chinese buyers and will encourage sales. The synergy among products, especially those between home textile products and furniture is the emerging trend at present,” said Wen.

Chinese market is showing strong signs of rejuvenation. Not only will the estimated 10 mn couples getting married every year contribute to the strong demand for home textiles products, but the ascending living standards resulting from increased urbanisation together with the flourishing hospitality industry are also driving forces for the market. Apart from the domestic market, the Chinese home textiles industry is also actively opening up new markets around the world, particularly in the ASEAN region where exports continue to increase.