Trademark SiPami born in 2009, from co-operation between the company P.A.M.I. di Tomaselli S.r.l. and the company Singapore Industrial Product (SIP). Pami Srl is located in Italy, and is concerned with project and production of all products, ensuring the quality and the reliability of Made in Italy, and also the continued innovation testified by several registered patents. Sip is located in Singapore, and takes care of sales and post-sales services for all SiPami products, thanks to an extensive network of contacts with local distributors in order to ensure an immediate reply to the needs of customers all the world. Recently, the company went ahead for a big transformation by changing its name to SIP Italy and became more aggressive to increase its market share in the Indian market. In an interview with Apparel Views Editor Arvind Kumar, Jay Nugessur, MD-SIP Italy shared his views about the recent changes in the company and its plans for the Indian market.