The Union Minister for Textiles, Smriti Zubin Irani launched Project SU.RE, a move towards Sustainable Fashion, at Lakmé Fashion Winter/Festive 2019, in Mumbai on 22nd August 2019. The Project has been launched by the Hon’ble Minister, along with the Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the Organizers of Lakmé Fashion Week. Project SU.RE is an Initiative by CMAI, the Largest Apparel Industry Association and IMG Reliance, the Leader in Sustainable Fashion movement in India.