Summer just got hotter as Spykar, India’s leading fashion denim brand launches a new range of athleisure denims, ‘GYMJNS’. This is slated to be the next evolution in denims as it offers a ‘4-way dynamic stretch’ and ‘ergonomic construction,’ making it the first-ever denim that can be worn for work outs. Keeping in mind the demand for something cool, durable and versatile to match the fast-paced life of a millennial; this is perfect denim for the gym and outside too!
By offering the user unrestricted freedom of movement, Spykar GYMJNS are designed for the outrageously stylish fitness enthusiast. Available in 18 styles for men and women, this denim is ideal for those who like to pack their day with many exciting things including work-outs. These pair of Spykar GYMJNS are super comfortable and stretchy with a great fit and sporty styling. Matching the products features, the campaign tagline #BeExtraa communicates with the target audience which is millennial.
Sanjay Vakharia, CEO of Spykar Lifestyle said, “Millennials are time-conscious, ambitious, and always on the go. They love sharing everything they do and want versatility & utility in what they use. With Spykar GYMJNS, they can now seamlessly move from active to leisure to fun, without having to change their outfit.”
These stylishly cool fashion denims with ‘4-Way Dynamic Stretch’ and ‘Ergonomic construction’ include styles with zippered pockets, drawcords, typography side seams, elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing.