India’s leading fashion denim brand for the young and restless generation of today – Spykar Lifestyle launched its 2018 autumn winter with the campaign, “Denim Side Up”. The campaign “Denim Side Up” talks about a way of life where you highlight your most authentic, original self. Denims see you at your best, at your worst and at your everyday selves. Spykar denims encourage you and inspire you to embrace & flaunt that side without a single care. The new line captures the latest trends and embraces one’s authentic self in pure denims and their counterparts this season.
Spykar has rolled out an integrated campaign across the key regions for the business spanning the metros and tier 1-2 cities. Keeping in mind that the biggest draw being digital, this campaign will definitely create a buzz for the youth in the country. Spykar’s social media will be on rage with some exciting activities done by various mavens.
The Autumn Winter 2018 collection is full of smart washes & perfect fit denims to pair with trendy Spykar shirts and tees. The highlights are the specially curated denims with stylized pockets, patched –frayed-painted -typo graphed denims and many more styles in blue, black and grey tones. To create a perfect ensemble, the collection offers full sleeves-polo & graphic tees, denim, prints & checks shirts.
Spykar is a perfect destination for casual wear shopping for this winter. To beat the chill this season, Spykar has an exclusive range of stylish jackets – hoodies, biker, puffer and bomber jackets.