Status Quo, one of the fastest-growing men’s fashion brands hosted an elaborative preview meet to showcase its cutting-edge Spring Summer collection for its retailers & distributors in Goa. The event took place in Novotel Resort & Spa from 18th August till 24th August 2019.
The preview meet witnessed the presence of more than 450 retailers & distributors along with leading large format stores like Central, Shopper Stop, Lifestyle & Lulu to name a few. Flipkart, the leading fashion e-commerce giant also attended the event.
In sync with the latest trends, the collection revolves around street wear, athleisure & smart casuals channeled by tape element, colour blocking & vertical stripes. The selection of fabrics: Mercerized, Double Pique, Buffalo & Popcorn is made keeping in mind the Indian body structure and comfort it pleases. The brand has launched denim and cargos in the latest collection, adding two categories in its bottom wear. The collection offers a massive range of 500 styles within the price range of `399/- to 2499/.
The brand made its foray into the kids’ category with a soft launch at the SS’20 preview meet and the overwhelmed response comes as no surprise to us. Retailers were awed by the thought driven wide range of fashion tees, collar T-shirts, printed & knitted shirts in vibrant colours. The collection is majorly inspired by indigo & cargo fusion and has smartly played with the lightweight poplin fabric keeping in mind the easy go wear for boys. The collection is so inspiring that it convinced many retailers to start kids section in their stores for the first time with SQ Kids. The boys’ range starts from as low as `349/- for core styles and lasts at `1400/- for imported fabric cargos & street wear joggers.
At the wrap of the preview meet, Bobby Arora, Director, Status Quo shared his emotions, “It gives us immense happiness to see the brand getting bigger & stronger by every season. The success of such grand events is entirely backed with endless days of preparation & teamwork till last day. First-Hand feedback from the buyers at the preview helps the brand to understand customers’ preferences. We are thrilled with the response we have received from our buyers & retailers and their support is exactly what drives the brand to do better.”