Suditi Industries (BSE listing) recently announced a joint venture with renowned film personality Anushka Sharma to launch a western fashion wear brand for women. Speaking about the association, Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd said, “We understand our audience, their aspirations and their style language. This, combined with Anushka’s evident popularity and entrepreneurial spirit makes her the perfect partner for our foray into the women’s wear line. We believe this is a natural progression to our existing product lines i.e. Riot and IndianInk. We truly believe that Anushka’s classic style philosophy is the embodiment of our vision.”

The official spokesperson of Anushka Sharma said, “Being an entrepreneur with her own production house Clean Slate Films, Anushka wanted to extend her entrepreneurial ability to a sphere that is close to her heart. Her foray into the business of fashion by launching her women’s wear brand. She is happy to partner with Suditi Industries Limited, an established fashion house running successful brands.”

The new collection that is slated to adorn store windows by October 2017, in time for Diwali, will have apparels for girls and young women in the age group of 18 years onwards. In 2015, Suditi Industries announced the acquisition of licensing rights for FCBarcelona and ManCity. SIL joined hands with famed cricketer Yuvraj Singh in May 2016 to launch a clothing line under You We Can This announcement is clearly a step in the direction of strengthening SIL’s market leadership with world-class styles and products at competitive prices.