Sven-Erik Bucht, Minister for Rural Affairs from the Ministry of Enterprise and Innovation of Sweden met with Dilip Gaur, Managing Director, Grasim Industries Limited and Vinod Tiwari, COO, Pulp and Fibre Business of Grasim of Aditya Birla Group in city and discussed an innovative smart textile project and how to best to keep up with the growing demand for textiles with an alternate sustainable solution to cotton. The Swedish Minister also visited the Aditya Birla Group’s Textile Research & Application Development Centre at Kharach, in Gujarat recently which is India’s pioneer in viscose staple fibre (VSF), a man-made, biodegradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using viscose staple fibre (VSF), cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre. Addressing select media in city, Sven-Erik Bucht informed that Sweden strongly believes that the textile industry is about to take a giant step from being a supplier of fabrics to becoming a positive force in the development of a responsible society.