SWF, the brand name of SunStar Precision Co. Ltd. Korea was established in 1974 and is among the biggest players in the field of embroidery machines. The company manufactures embroidery machines ranging from single head to multi head, all with coiling, cording and sequin attachment devices, and has clients in more than 150 countries.
The company, which stopped its operations five years back in India, two years back reentered the same and has opened up a manufacturing plant here. SWF is the first foreign company having an embroidery machine manufacturing unit in India. Sunstar has developed a very good operating system which it has brought to India for manufacturing embroidery machines. At present, it has decided to manufacture three models but later may increase the range. As of now it has started with embroidery machine with 18 head, then 6 head and 36 head. The company allows customers to visit and witness its state-of-the-art manufacturing plant in Noida.
In 2017, it got good feedback from the Indian customers and sold around 20 machines. Now with a permanent factory it expects to do better sales in 2018. According to the company, it is competing with others on the basis of high quality, good service and faster delivery time. When a customer orders machine from China he will have to wait for minimum 2 months but it delivers in maximum 30 days. The machines running time is more than 10 years but Chinese machine’s only five years. Besides, breakage time with SWF is also very less and it is there to give customers service 24×7. This year the company targets to make 100 machines but it will depend on the demand it will get from the market. It is also creating seven dealers’ network covering all major apparel and textile hub in India.
Prior to opening its manufacturing plant, it sent engineers from India to Korea for getting trained and making same quality machines like Korea here. As the company is having direct presence so will be giving the best after sales service to the customers, which is really important. Like other companies’ customers, SWF customers will not have to wait for the service and spare parts because it is available 24×7. Moreover, as the machines are made in India, so the logistics cost for the customers gets reduced to almost 1/4th when compared to same machine when imported from China, so this is very good benefit for the customers here.
Adding more advantage to this, SWF recently opened its in-house service center for repairing electronic boards of embroidery machines in India. The center was started three months back and is receiving encouraging feedback from its customers. The service center which has been set-up at C-56, Sector 8 Noida is having well-trained and sufficient engineers to provide good service to the customers. After this initiative, SWF’s customers don’t require to replace the electronic board of embroidery machines, which usually costs Rs. 50,000 to Rs. One lakh to them. Now for repairing they only have to pay around 4-5 thousand which is going to be a huge cost saving benefit to them.
While expressing his satisfaction, one of company’s customers from Faridabad – Shiva Arora of Shivaay International says, “We have a very good experience of working with SWF. We are buying their machines from last 15 years and are very happy with their after sales support services. Looking at their machines good quality and services, we recently ordered nine new machines from SWF. Price wise they are really competitive, and are always having enough high quality spare parts in stock with them. Moreover, opening up of an electronic board repairing center for embroidery machines in India is very beneficial for us as it is going to be a lot of cost saving advantage for us.