Tata Group’s luxury e-commerce platform Tata Cliq Luxury has entered into partnership with The Woolmark Company. The unique venture between the two companies is a step towards creating awareness about Merino wool, a luxurious and natural fibre from Australia, among the Indian consumers.Through this association, Tata Cliq Luxury will be the exclusive retail partner in India for larger designer collections that will integrate merino wool in their garments and accessories, and for the International Woolmark Prize.