Lenzing Group (Lenzing) announced its plans to enter the footwear segment. During the launch, they will also showcase its unique and globally acclaimed concept of the botanic shoe in India. Globally, Lenzing has partnered with brands such as UGG, Converse, Native, Gant, TOMS, Allbirds, Alceste, Veja, H&M, Soludos and Leguano for sustainable footwear. Taking the commentary on sustainable footwear forward, TENCEL™ for footwear is conceptualized using source ingredients from nature. By substituting multiple components of the shoe with TENCEL™ fibers, the shoe has a healthy mix of performance, sustainability and versatility for footwear connoisseurs. With 24.2 bn pairs of shoes created globally in 2018 alone, there’s an urgent need for sustainable alternatives with performance features to the current ones available in the market.