Messe Frankfurt’s February 2017 Paris trade shows demonstrated calm optimism with a total of 13,559 visitors, meaning an increase of +6.9 per cent compared with the February 2016 show. The effects of the uncertainty experienced in February 2016, due to the challenging security issues, have returned to normal. A situation that puts the fashion industries back in an ideal position to move forwards. In fact, Europeans and Americans provided an average increase of 6 per cent at this February 2017 show. The French are keener than ever to attend the show and numbers have grown for the 3rd show in succession, amounting to +12 per cent this time. Italian visitors are up by 9 per cent, and those from Spain are also on the increase, up by 3 per cent. Extremely stable figures for the United Kingdom which still remains the second most represented country. Something of a surprise: The conspicuous presence of numerous trade visitors from Greece, an increase of 13 per cent, is evidence of a return to form for this well-known player in the sector.