The Kashmir Collection, created for the Usha Silai label under the mentorship of Rohit Bal that was showcased at Lakmé Fashion Week in January this year, will be available at the designer’s store in Defence Colony, New Delhi. Usha Silai is the sustainable fashion label launched by Usha International in 2018 in consultation with IMG Reliance. This is the third collection under the Usha Silai label and reiterates Usha’s commitment to preserving and growing local talent and crafts while creating a go-to-market platform for the women.