Knitwear apparel exporters from the Tiruppur cluster, considering there is a huge potential for them in the global market are keen on developing and marketing wool-based products, according to The Woolmark Company.The WoolmarkCompany recently conducted a secondary level workshop to impart knowledge about merino wool to exporters and manufacturers. The company had also conducted a workshop in Tirupur on the natural properties of merino wool in June last year. A few companies from the cluster had also developed garment samples using the wool, said ArtiGudal, Country Manager, The Woolmark Company.