Knitwear apparel exporters from the Tiruppur cluster, considering there is a huge potential for them in the global market are keen on developing and marketing wool-based products, according to The Woolmark Company.The WoolmarkCompany recently conducted a secondary level workshop to impart knowledge about merino wool to exporters and manufacturers. The company had also conducted a workshop in Tirupur on the natural properties of merino wool in June last year. A few companies from the cluster had also developed garment samples using the wool, said ArtiGudal, Country Manager, The Woolmark Company.

South India is a crucial market for Woolmark as it has rapidly grown in the readymade knitted garment sector and existing skill set that has endless potential, The aim of Woolmark behind organising the workshop was to promote merino wool as a fibre to manufacturers in the region.Woolmark wanted to encourage manufacturers and exporters use Merino wool as a fibre and provide them necessary technical support. The company and exporters from Tirupur were extremely cooperative and established keen interest in developing fabric using this fibre throughout their supply chain.

Their joint efforts will help produce and position Merino wool garments in a different light, and drive consumption locally as well as globally. Merino wool can be used in the production of sportswear, T-shirts, casuals and more, apart from the sweater, which can be used in both hot and cool climatic conditions.

Tirupur Exporters’ Association (TEA) President, Raja Shanmugham said wool knitwear products are a good opportunity for the industries to diversify their products. It was TEA’s mission to reach a goal of `1lakh cr exports in another four years.