Water scarcity affects more than 40 per cent of the global population, a number which is projected to rise. While about 2.5 per cent of the world’s water is freshwater, only 0.5 per cent of that is made available to satisfy society’s needs. Water is also an important resource for manufacturing and reducing water consumption through the deployment of sustainable production processes can be advantageous for both companies and the communities they operate in, as demonstrated by Ford’s water stewardship efforts. DNV GL and Paradigm Shirt are two more companies working to make responsible water consumption mainstream, with the launch of a new self-assessment tool and a line of sustainably produced T-shirts.