Fashion forecaster MintModa and Archroma, a global leader in colour and speciality chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in colour creativity. Combining Archroma’s scientific colour expertise with MintModa’s clear, narrativedriven colour forecasts provides fashion and design-related industries with an actionable and trend-right colour resource.

Launched last year, Colour Atlas by Archroma offers 4,320 new shades, extending their custom colour business with a readily available, time-efficient colour management system. MintModa’s ColoRevolution offers highly-curated colour analysis and direction on its cloud-based subscription trend service. Because colour plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa Founder and Creative Director Sharon Graubard. “The emotional draw of colour, hardwired into humans, becomes an ever-more powerful marketing tool.”

“The Color Atlas by Archroma represents a true labour of love,” said Chris Hipps, Global Director, Archroma Colour Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of colour curation dovetails with our passionate drive and relentless commitment towards excellence.”

“We were looking for a truly advanced colour service that would offer the widest possible range of colour so that we could capture those nuances in our trend forecasts, and Archroma is that,” added Graubard. Both companies will be showing July 18-19 at Première Vision NY, in Manhattan. Archroma with be at Booth i20 and MintModa will be at g24.