Turel Group, a pioneer in bringing latest technologies to India, has now grown to become a solution provider to sectors such as: Garment, luggage, automobile, upholstery, home furnishing and heavy duty. Turel offers end to end solutions and consultation from the drawing board to selection of machines, ordering machinery, utilities with correct specification, installation, providing training to operators, trial run and handing over the project. Turel Group is connected wherever there is an application for needle and thread, or seamless covering all segments.

Turel has introduced many leading brands to India including Brother, Duerkopp Adler, Kansai Special, Kingtex, Naomoto, Typical, Vibemac and many more. Turel is constantly searching and bringing the best automation to India. The Group has now tied up with leading groups from China such as ‘ShangGong’ who are major shareholders of Duerkopp Adler, Pfaff, KSL.

In 2018, Turel Group is looking to introduce two new brands in India: Mauser Special Sewing Machines and DAMSH Automats.

  • Mauser – Entry level sewing machine
  • Mauser special – High quality operations
  • Mauser industrial – For heavy duty and shoe operations.
  • Damsh automats covering – for Shirt + Trousers segment

Viraf Turel, Managing Director, Turel Group says “With these variants, we are aiming to capture every segment of the market.” He explains the new brands to enter Turel’s stable will in not any way compete with the technologies the company already represents, as the market segments and price differentiation make the target group very different.

He says, the new association started during his meeting with Zhang Min, Chairman and CEO, ShangGong Group at the recent CISMA 2017 in Shanghai. “At CISMA, I came to know about brands DAMSH, Mauser Special. Their working and potential excited me, so I decided to bring these machines to India and represent them.”

The ShangGong Group has over the last few years taken over the responsibility of brands like KSL, Duerkopp Adler, PFAFF, SG Gemsy, Beisler and Mauser Special. While SG Gemsy and Mauser Special are Chinese brands, the rest are German. The company makes world-class machines in China at competitive prices. Turel feels the ‘Made in China’ label will not in anyway erode the value of Mauser Special.

Meant for both export and domestic markets, Mauser’s value will be augmented by the level of after sales service to be provided by the Turel Group. The company will train its technical team on the highly automated machines and gain knowledge about its working and specifications even before the machines reach India market. The installation and handing will be done by trained technicians. To further strengthen the support service for Mauser, ShangGong is planning to open a representative office in India. “I will give comprehensive support – pre-sales (an application engineer will train the operators about the machine), after sales, and after after-sales to help them get maximum out of the machine.”