Turkish textile industry, which closely follows all the fairs in the world and participates in the events, closely monitors fashion as a result they, can easily bring the latest trends to consumers. This has helped Turkey’s textile and apparel exports approach $30 bn annually, while $7.5 bn of this amount comes from Merter, a District in Istanbul known for its ready-to-wear textiles. According to Merter Industrialists’ and Businessmen’s Association (MESIAD) Chairman Yusuf Gecü, all medium and large textile and apparel manufacturers in Turkey have a store or showroom in Merter. There are 10,000 stores in the region and that the number of people directly employed in these stores has reached 100,000.