In a sector that has faced the challenges in the past few years of a market in flux, Eurovet, with Unique by Mode City & Interfilière Paris, commits to providing the finest of showcases to its stakeholders, who are deeply involved in re-energizing their industry together. For the 2019 edition that just concluded, they were out in force, with unprecedented, boldly forward-looking collections.
Though Body Positivism remains an essential theme today for lingerie and swimwear brands, exhibitors at the shows mainly positioned themselves in terms of innovation, driven by the eco-sustainable trend. This major trend was particularly present at the two shows, with exhibitors increasingly looking to provide answers for this worldwide awakening on the urgent need to find sustainable solutions, with as much beauty as possible. This committed, and sometimes even activist, stance was celebrated by the media and by buyers, both French and international.
Top 10 visiting countries at Unique by Mode City: France, Germany, Russia, Italy, Spain, Belgium, UK, Netherlands, Ukraine, United States and at Interfilière Paris: France, Italy, Germany, UK, United States, China, Spain, Hong Kong, Netherlands, Turkey.
Exhibitors were delighted to rediscover various spaces to enjoy meetings with select buyers (speed meetings, ambassador cocktail events, hosting of international boutiques, personal shoppers…), guided by a team that is constantly committed to supporting different stakeholders at the shows.
The first-ever edition of the Lingerie and Swim Ceremony was a real success. Nearly 200 French and European retailers were recognized for the quality of their work and their expertise. This initiative was truly appreciated by our winners and by exhibitors who were happy to meet them at the show.
At the Interfilière Paris show, envisioning the swimwear of tomorrow was the central challenge posed by the new Swim x Sport X Innovation space, imagined and designed around a crucial theme for exhibitors and visitors: how to ecodesign a sustainable product while retaining the high performance of its original version? For their upcoming collections, buyers were offered a multitude of technical, sustainable solutions, between functionalized materials and sustainable innovations.
It was essential for Eurovet to add a bit of lightheartedness and lots of desire to a challenging overall context, with fashion shows and other energizing features and events, reflecting the colors of a truly promising Summer 2020.
And last, but certainly not least, the second edition of the IFEELUNIQUE fashion show was a blockbuster event. Good vibes and a breath of freedom were felt by all, celebrating women of all sizes. This Body-Positive initiative sought to raise consciousness in the industry of the lack of diversity in styles on the runway and in certain collections.
Eva Serfati, Au Fuseau Lingerie, Purchasing Manager
“A truly rewarding show, with an excellent concept for the speed meetings and top-class organization. Thank you for the ceremony!”
Ashley McCormack, Commando, Buyer
“An Interfilière Paris show with an extremely high level of quality in terms of suppliers. Also, services that really took care of buyers’ needs. I appreciated the tools in place to make new contacts easy: the floor plan, the mobile app, etc.”
Sophie Verbruggen, Caress
“I wouldn’t have missed this edition for the world. This rarely happens, but I really don’t have anything to add, except to say that I’d like to thank the organizers for my award and this superb trip we received. This edition was a real success, and we discovered the most beautiful collections for Summer 2020.”
Véronique Gheza, Simone Pérèle, Purchasing Manager
“The speed meetings are always interesting. They allow us to meet suppliers we wouldn’t otherwise have encountered. The 20-minute meetings were perfect!”
Partial list of buyers spotted
At Unique by Mode City: Belgium: Caress, au Fuseau Lingerie, The Short Way – Canada: la Maison Simons, Collange Lingerie, Avec Plaisir – Cyprus: Bikinissi – Denmark: Anne Sax, Ravn Copenhagen – Finland: Sok Groupe – France: Accor Thalassa, Galeries Lafayette, le Bon Marche, Printemps, D’autres Songes, La Maison du Gant, Maria, Frisson, Tazia, Sidiot – Germany: Kadewe, Zalando, Le Pop Lingerie, Ludwig Beck, Engelhorn, Breuninger, Anna Dessous, Bh Studio & Mehr – Greece: Attica – Ireland: Brown Thomas, Arnotts – Italy: la Rinascente, Luisa Via Roma, Gruppo Coin, Intimamente, Saint Tropez – Japan: Isetan, Mitsukoshi – Lebanon: Admic, ABC Department Stores – Luxemburg: Glamuse – Maldives:
Conrad Resortwear – Netherlands: Courage Maastricht, Kant Amsterdam, Miller & Canefield, De Bijenkorf – Norway: Mymuse – Qatar: Blue Salon, Salam Studio & Stores – Russia: Tsum, Caterina – Spain: Creaciones Betty, Burdelier, Corseteria Lupe – Sweden: Aviani & Labrosse, Söders Under – Switzerland: Hautnah Les Dessous, Schaerer, Bongenie, Manor, Jelmoli, Loeb, Globus, Beldona – Turkey: Trendyiol – Ukraine: Sanahunt – United Arab Emirates: Gulf Mode – United Kingdom: Plums Lingerie, John Lewis, Figleaves.com, Asos.com, Net a Porter – United States: Dillards Little Rock, Rigby & Peller, Alla Prima, Footsie, Maison Jolie.
At Interfilière Paris: Austria: Wolford – Belgium: Van de velde – Brasil: Lenny Niemeyer – China: Aimer group, Cosmo Lady group, Embry group – Colombia: Crystal – Gef – France: Chantelle, Eminence, Empreinte, Eres, Hermes, Hom underwear, Kenzo, Lise charmel, Livy, Maison Lejaby, Monoprix, Passionata, Princesse tam tam, Rougegorge lingerie, Salomon, Simone perele, Textile indemaillable – Lechat, Undiz – Etam lingerie, V2D Lingerie – Steffy – Germany: Anita dr helbig, Braclub, C&a, Esprit europe, Felina, Karl Conzelmann – Nina Von C – Maryan beachwear, Schiesser, Tchibo, Triumph international – Hong Kong: Embry.
Group – Italy: Arena, Calzedonia, Diesel, Yamamay – Netherlands: Hunkemoller, Tommy hilfiger europe – Russia: Palmetta – Spain: Erocorset – Andres Sarda, Grupo inditex – Oysho, Int’l intimates brands – vfb lingerie – Sweden: H&M group – Switzerland: Calida, Hugo Boos, Manor – United Kingdom: Agent provocateur, Gossard and berlei, Panache Lingerie – United States: Brookks Running, Commando, Komar, Limited brands – victoria secret , Nike, Pvh – Calvin Klein Underwear, Wacoal.
With this desire in mind to offer new business and visual alternatives adapted to industry needs, Unique by Mode City and Interfilière Paris, the global event for summertime fashion and the trendsetter in Swim, Lingerie, Resort, Beauty, and Accessories, will take place from June 27-29, 2020.
Alongside these two professional events, Eurovet will be launching “Swim Culture”: 3 initiatives over a single weekend in the heart of Paris, across from the Eiffel Tower. Swim Culture will set up shop at the Palais de Chaillot and will offer a Swim Market and an artistic exhibition open to all.
