US denim imports edged down in the first seven months of 2017, according to data from the Office of Textiles and Apparel (OTEXA). Total imports of denim apparel in the period fell by 1.3 per cent on a dollar basis, to $1.94 bn. Units rose by 1.3 per cent, driving down average cost by 2.6 per cent to $7.56. Denim imports have been on a downward trend since they peaked at $4.15 bn in 2013, with much of the drop due to declining prices. Though the premium end of the market remains robust and interesting, it still represents a small part of the overall denim market. For the mid-tier and mass segments, US brands and retailers have been shifting the bulk of their sourcing to lower-cost countries to meet consumer demands for cheaper product.