The Lenzing Group (Lenzing) announced the introduction of Eco Care technology, which enhances the production of eco-friendly viscose fibers for the nonwoven industry. Eco Care technology features an eco-responsible production process that is guided by the rules underlying the EU Ecolabel, a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle. The manufacturing of VEOCEL™ Specialty Viscose fibers with Eco Care technology generates up to 50 percent lower emissions and water impact compared to generic viscose. According to Higg MSI tools, CO2 emissions and fossil resource use are approximately half that of the industry average.