Presents powerful line-up of internationally renowned suppliers
Making its strongest appearance ever, VIEW Premium Selection recently presented over 400 collections for Autumn.Winter 19/20 from selected, international suppliers. It has become the favourite trade fair for the textile and fashion industries with high sympathy values and it confidently positions itself with its own DNA profile in a high-quality environment. After two continuously and very well-attended days at the fair, VIEW closed on a clear 17 per cent increase in visitors.
This is also impressively reflected in the concluding feedback from both visitors and exhibitors alike.VIEW’s strategy and orientation as a platform for the industry, but above all with the industry, has been accepted, acknowledged and what’s more,it is really being lived out in real life. “I especially appreciate the accomplished community feel of this trade fair, the real-life, face-to-face contact. You quickly get to the point and meet very innovative people. These are all criteria that convince me to come to Munich season after season,”said Ferhat Kartal, Liebeskind. “VIEW Premium Selection is increasingly becoming a driver for the industry. It offers the perfect communication platform for networking, in-depth discussions and professional and efficient work. The atmosphere, spirit and venue are ideal and exude so much positive energy. The timing is perfect. Great for networking. The choice of vendors is definitely a success,” said Joseph Härle, Hugo Boss.
“Just as powerful as VIEW’s unique emotional nature is its quality range for the industry. Designers, buyers and product managers from influential and successful companies and brands love VIEW for its efficiency and intense atmosphere. Short, concise, focused – that’s VIEW for us. Therefore, it is synonymous with great efficiency and is extremely important. We are visiting with men’s and women’s wear team. For men’s wear we had already started new developments for the Autumn/Winter collections in May, which is why in some cases we are already collecting samples here at VIEW and initiating developments, which we will finalise at Munich Fabric Start,” said Thorsten Schmidt, Joop!
This trade fair with its early date is becoming more and more important. “We need the samples, especially for the first collection in late September. This is why we are travelling to VIEW in Munich with a big team, so we can split up to cover the various themes. We very much appreciate the ambience and the ranges of the fair. After the collection handover in Berlin a few weeks earlier, VIEW is very much the mental kick-off for the new season,” said Ulrich Schulte, Riani.
Exhibitors at VIEW were more than satisfied with the numerous new additions in both women’s and men’s wear as well as in the specially designed area for denim vendors at the MVG workshops. “We had a sensational first day at the fair. Overall, VIEW has exceeded our expectations. For some time now, we have been observing how VIEW is gaining in importance, especially – but not only – for men’s wear. It has long since grown out of an initial discussion platform for early exploration into a proper trade fair where strategic decisions are taken,” said Frank Weber, Velcorex.
“At VIEW browsing is becoming more and more concrete. Manufacturers have also prepared themselves for buyers’ needs with 80 per cent to 90 per cent of them exhibiting nearly finished collections here at VIEW now. The extra attraction here is that there is still some leeway and scope for targeted further developments and highlights,” said Frank Engler, Agentur Frank Engler.
“The first day was packed for us. We have seen all key customers here. We even had to postpone some appointments to next week as in-house collection presentations since we were unable to cope with the sheer numbers. These early dates are becoming more and more important,” said Thomas Nick Müller, Max Müller Textilagentur.
After two busy days at the trade fair a very similar summary came from Thomas Püttmann who, like Max Müller, TTG and Tex-Research, presented his complete portfolio at the VIEW GALLERY for the second time now and who has already confirmed participation at VIEW Premium Selection from 4 to 5 December 2018.
“The dates are perfect for us. Some of our customers have already closed deals at VIEW. Thanks to the arrangement with VIEW and the subsequent Munich Fabric Start we enjoy absolute planning security,” said Thomas Püttmann, Püttmann Textilagentur. In the intense conversations and discussions at the stands, in the aisles but also over lunch or sundown drinks in the summery styled outdoor area, pricing and the drastic rise in exclusive developments were the most debated topics. Here, more than ever, suppliers are required to implement customer requirements quickly and creatively. This necessitates maintaining a permanent dialogue with many staff. The creative process of fabric selection and collection design is increasingly being finalised at Munich Fabric Start running from September 4 to 6,2018.
The quantities ordered from fabric suppliers tend to be smaller and smaller. This requires keen calculations – and this was a view held unanimously among stakeholders. However, necessary price increases due to low margins are currently hard to assert on the market. On the one hand, there is far too much merchandise on the market and, on the other, there is enormous competitive pressure at the PoS regarding price and market share. However, this aspect was not able to dampen the positive mood at VIEW overall.
“With VIEW we have succeeded in establishing a unique trade fair format that thrives on the commitment and emotional intelligence of all parties involved. As trade fair organisers we have offered these dates for ten years now as a perfect platform for a powerful community eager for discussion in a demanding and currently often stressful environment that calls for face-to-face exchange more than ever. Dates, location and ranges are consistent. Our visitors are convinced by the honest hospitality encountered here,” said Sebastian Klinder, Managing Director, Munich Fabric Start.
Brands at VIEW
Akris | Allude | Alexander McQueen – McQ | Baldessarini | BMW Group | Bogner | Brax | Calvin Klein | Comma | Escada | G-Star | Holy Fashion Group | Hugo Boss | Joop | Lagerfeld | Lala Berlin | Laurèl | Liebeskind | LoroPiana | MAC | Marc Cain | Napapijri | René Lezard | Riani | Schumacher | Set | Strellson | Strenesse | Tommy Hilfiger UVM