Presents high visitor frequency and innovations for next season
After two intense and inspiring days at the trade fair, the View Premium Selection closed with a consistently hight visitor frequency of brands from Germanspeaking and neighbouring countries. The strong and welldeveloped collection of around 400 international preview programs at this early stage ranged from women’s and menswear to denim & sportswear, Additionals and a newly selected ReSource Area for innovative and sustainable fabrics.
The unique atmosphere of the VIEW offers space and time for intensive exchange and solution-oriented discussions, for exclusive product and design developments. The high and sustained visitor frequency by numerous designers, buyers, product managers and decision-makers from internationally active brands just show how important these parameters are in a time of upheaval and new challenges within the entire textile and fashion market.
Among them well-known brands like: Adidas, Airfield, Baldessarini, Cinque, Comma, Cos, Escada, Holy Fashion Group, Hugo Boss, Irene Luft, Iris Von Arnim, Joop!, Lagerfeld, Lala Berlin, Liebeskind, Luisa Cerano, Mac, Oui Gruppe, Riani, Dorothee Schumacher, Set, Sportalm, Strellson, Talbot Runhof, Tommy Hilfiger.
“I’m very surprised how many finished collections are already shown here. The quality of the offer is great. I’ve already had a lot of intensive discussions and was able to use the VIEW as a kick-off for the new season,” Johnny Talbot, Talbot Runhof.
Similarly, the conclusion of designer Hannes Roether, “We are positively surprised by the offer and ambience of this fair. We have already seen great collections and have found something. Currently, we are still in the middle of selling the summer collection. Nevertheless, we find this event a very charming staged event, to start this season into the new season.”
Fashion will be defined more than ever by innovations, exclusivity and individuality. At the same time, sustainability in all its complexity is one of the most important and intensively discussed topics to which highly sophisticated answers have been presented on the supplier side. The strategic orientation of VIEW as an early format for new developments, initial colour and material trends and a high-quality product portfolio has once again been confirmed.