Apparel brand W, a part of New Delhi-based TCNS Clothing Co Ltd, is targeting to raise its revenue from sale of products from sustainable fabrics from 5-10 per cent now to 20 per cent in the next two years, according to TCNS Managing Director Anant Daga. The company recently announced an exclusive partnership with Aditya Birla Group’s Livaeco brand.
W had launched a new line of ‘Harit (green) Khadi’ products last year, which received favourable response from customers, Daga said. TCNS Clothing sells its products through 521 exclusive brand outlets across 1,598 large format stores across Shoppers Stop, Pantaloons, Lifestyle, Central, among others and 1,496 multi-brand outlets.
It plans to open about 70-80 exclusive brand outlets in the next fiscal for its brand W and Aurelia, Daga said. It is also mulling over expanding its international presence to Middle East and South Asian countries through online foray. TCNS has stores in Nepal, Sri Lanka and Mauritius at present.