The Woolmark Company and leading sports brand adidas have joined forces to launch a design competition focusing on the development of innovative, forward-thinking products for the performance industry. The Woolmark Performance Challenge is a new annual competition for tertiary students in Europe and North America and is set to kick-start the career of the eventual winner. The competition provides an opportunity for tertiary students to develop innovative new product applications within the sports and performance market, by applying the science and performance benefits of Australian Merino wool.