Indian cricketer Yuvraj Singh’s owned sports lifestyle brand YWC shall open up its first brick and mortar store in Varanasi. YWC will also be available through other multi brand outlets in Varanasi, via a shop-in-shop format, the company said. In the online space, the brand is available on Myntra and Jabong besides its own portal www.ywcfashion.com. Part of the product proceeds go to Yuvraj Singh’s Foundation of cancer awareness – YouWeCan. Jugnoo launches partnership program for B2B products Jugnoo, a hyperlocal startup supported by auto rickshaw network and its B2B SaaS offerings, commences a new service called Jugnoo Partner Programme, it said. The programme invites various businesses and entrepreneurs to join as partners. It is designed for partners to have access to resources and knowledge needed to offer Jugnoo services to the final customers, Jugnoo said in a statement. The aim is to provide top quality customer experience and to explore better business opportunities that would eventually help in generating more sales globally, it added.